Rethinking Media & Marketing with the CSO of Mashable

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Adam Ostrow, Chief Strategy Officer of Mashable, came to Ogilvy & Mather’s New York office last week to brief the agency on what’s next for media and marketing. He also reflected on the current trends in the space.

For a quick background on Adam, he joined Mashable in 2007 as Editor in Chief. He has Authored 2,500+ articles for the online publishing giant, and currently oversees content, bizdev, and the monetization strategy for Mashable.

A few days later this article hit Ad Age “BuzzFeed’s 2008 Investor Pitch: See Jonah Peretti’s Predictions, Right and Wrong.” Although publishing giants Mashable and BuzzFeed differ in content and audience, both seem to be aligning on future trends in publishing.

That said, Adam started the presentation off with a quick historical view of the state of digital media in 2005 and Mashable’s beginning.

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