Rich Media and Social Media: A Match Made in Marketing Heaven

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Without a doubt, rich media ads have been delivering increasingly above-benchmark results for advertisers, often boosting engagement rates to three times that of traditional ads! Rich media ads are attracting a growing share of marketing budgets worldwide, and have become such a powerful ingredient in marketing recipes that the IAB has even adopted a new set of ad units called “Rising Stars.” These and other brand-friendly rich media placements tap into the latest animation technologies to provide a richer canvas for creating highly impactful brand experiences that reach and engage quality consumer audiences.

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