Rumor: Google Creating Amazon Prime Competitor Including Same Day Delivery

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According to TechCrunch, Google is creating an Amazon Prime competitor. The two twists are: it will apparently be cheaper and also offer same-day delivery from selected brick-and-mortar retailers.

TechCrunch says the new service will be called “Google Shopping Express.” Apparently stores like Wal-Mart and Target are some of the potential offline retail partners.

If any part of this is true (and it’s likely that there’s at least some truth to what TechCrunch is reporting) it’s very interesting. Google is stepping up its campaign against Amazon, the undisputed king of online e-commerce. If the new Google service does undercut Amazon Prime, that would be potentially good news for consumers — though not necessarily for retailers.

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