Search Engine Optimization For China and Baidu

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The growth of internet users in China, along with the large population, make that region an increasingly obvious target for global brands.  However, while the idea of courting this huge population can seem appealing, targeting and marketing to those users should not be treated the same way as it is in most other parts of the world.  To support this, we’ll walk through some general information on Chinese internet usage and the SEO considerations for the market.

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