Search Engine Penalty: Manual or Algorithmic?

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If you’ve noticed a significant dip in traffic to your website that spans a substantial amount of time (more than just a few days or weeks) and you haven’t scaled back any of your marketing efforts and can’t attribute it to external factors like the seasonality of your product or service your website may have incurred a penalty. The first thing to do is to check your Google Webmaster Tools account to see if there have been any notifications. Google may have sent a warning explaining what happened. Then again, maybe they didn’t, so just because there aren’t any notifications it doesn’t mean that there wasn’t a penalty.

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