SEO Diagnostics: Proactive and Reactive Diplomacy

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Most practitioners and managers of search engine optimization (SEO) functions have come to understand that the one constant in this marketing environment is change. Ranging from the changes made by the search engines in the way that they index, judge, and trust content; to the increasingly savvy competitive sets in most of the “money” keyword categories – the static SEO function is one doomed to fall behind or fail.

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