You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website from a crawling, indexing and user experience perspective.
The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by Kristjan Mar Hauksson (@optimizeyourweb), founder and director of Search & Online Communications at Nordic eMarketing, brought together some very useful ideas on monitoring and getting the most out of your search results, being prepared to react and fix issues when need be, and knowing what to think about when it comes to the ins and outs of technical SEO.
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