SEO Research: Harnessing the Power of Google Scholar and Other Academic Databases

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Make Something Compelling

At last week’s SMX Advanced, Google’s Matt Cutts advised site owners that a top priority should be to “make something compelling.”

Make something compelling, you say? Sounds familiar, especially when it comes to content. A best practice for any site owner, indeed, is to create unique content that drives traffic and engages users — or, as Matt said, is “compelling.”

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