Set Goals in Facebook’s Ad Manager

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Monitoring your advertising success on Facebook just got easier; because the world’s largest social network has made some updates to its Ad Manager.

The updates allow marketers to set a goal for their ads, such as getting more page likes, obtaining better post or app engagement, acquiring more app installs or increasing event responses. Once the advertising goal is set, the Ads Manager campaign summary will display metrics related to the goal, such as “Page Likes,” more prominently. Moreover, the campaign summary calculates the cost per action, so that marketers can better evaluate the performance of their ads compared to the intended advertising goals.

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