Should Brands Go Dark on Social Media After Disaster?

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There’s a new best practice in social media marketing. In an era where communications is continuous and real-time, there’s a directive to go dark in times of disaster.

When the last public tragedy occurred (maybe it was the Sandy Hook shooting) I saw a number of brands I follow on social media announce they’d be taking a moment of silence for the remainder of the day out of respect or remembrance for the victims of the horrific events that occurred.

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