Show me the ROI and not the Conversion Rate. Thank You

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In the last few years somehow the metric ‘conversion rate’ seems to have taken the place of metrics like profit and ROI for many CRO consultants/agencies. That is why every second CRO agency boasts of improving the conversion rate of their clients by not less than 2 digits and at the same time shies away about its impact on the business bottom line.

Sounds familiar?

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