I recently shared at SearchFest how large-scale site search and dynamic content can be problematic for SEO. Not surprisingly, there were many questions at the conference and online afterwards asking me for more specific information. This article is an attempt to set clarity on the subject.
It’s a difficult topic for a few reasons. One is that many of the trends SEO professionals see are the result of industry happenings that are not publicly known. There is a lot that happens in the world of enterprise SEO that will never make front page news on SearchEngineLand. There are reasons why this information should always be kept confidential; RKG is not in the business of “outing” anyone else in the industry; we are in the business of taking care of our clients and staying on the cutting edge of search. While it’s tempting to talk openly about some of the things we know, it’s prudent to keep certain things confidential.
But there are things we can learn, and share, from what happens inside the world of SEO. In fact, it’s often learning about the inside stuff that gives us glimpses into trends and the future.
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