Social data is the honey badger of personalisation

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It’s digital marketers’ ultimate prize: consumers fill up the internet with their ideas, preferences and interests. (This is the big, big data, people!)

Turn that into real-time offers on your website, and jackpot! Angels sing. All the web’s kittens dance. And you’re badder than honey badger overnight.

A whole host of technologies have emerged to make this happen. Marketers have no problem finding solutions to personalise their websites.

The core challenge remains: what’s the best way to do personalisation?

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My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

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