Social Influence Scoring, Big Data and Why ‘Author Rank’ May Never Exist

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I recently produced The Ultimate Guide to Social Scoring – a project that took extensive research into the role of social influence scoring and measurement. Whatever your opinion of Klout, I soon realised that the concept of what they do is going to be incredibly important in the context of SEO. If we think about it rationally, Klout is basically a social measurement of what’s being called ‘Author Rank’.

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