Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

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How close can a marketer get to real time? Social marketing platforms aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. A spate of announcements promise to help advertisers react to trending topics or even see into the future.

On April 23 (yesterday), Salesforce.com announced Social.com, an extension of Salesforce Marketing Cloud. The announcement was followed today by Adobe’s Predictive Publishing for Facebook. The announcements followed Blab, a startup that launched its service on April 9 saying it can predict where social conversations will go 24, 48 and 72 hours in advance.

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