I like Syfy. I’m rooting for Syfy. But as a guy who has spent a lot of time in the Social Media space, I worry about these ads I see during Upfronts Week here in New York.
Syfy is suggesting that their audience is both highly engaged and influential. I’m sure they’ve got data that backs that up too, but these ads display either Syfy’s misunderstanding of social, or are willfully misrepresenting how social works. These ads may some pretty strong claims: Let’s take the images from left to right.
Online Marketers aren't born, they are made, through years of experience, dedication, testing & trying. We made the mistakes so you didn't have to. You benefit by getting results, quickly, repeatedly & cost-effectively. How can we help you?