According to a survey conducted by Groupon, 58 percent of small and medium-sized enterprises, or SMEs, will enhance their use of social media this year.
In addition, 17 percent of SMEs want to improve their social media channels support, while 28 percent said they want to enhance their e-commerce methods. In fact, these businesses will go so far as cutting budget on traditional marketing techniques so that their presence in social media will improve.
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