“Suddenly the fingers of a man’s hand emerged and began writing opposite the lampstand on the plaster of the wall of the king’s palace, and the king saw the back of the hand that did the writing. Then the king’s face grew pale and his thoughts alarmed him, and his hip joints went slack and his knees began knocking together.”
The Famous Writing on the Wall…
It was King Belshazzar of Babylon whose knees began knocking when he saw the handwriting on the wall. After the interpretation was given, “God has numbered your kingdom and put an end to it,” it was that same night that his kingdom was taken over by Darius the Mede.
Many SEOs can relate to Balshazzar. We’ve spent the last 15 years building an industry around keywords, tags, and links, but Google has made clear the old kingdom is coming to an end, and a new regime is here.
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