Social You Should Know: Social Video is Changing Rapidly

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Two big shifts in what social media means and more data on Facebook ad performance in this week’s Social You Should Know.

Highly Shared Vines Creeping Into Brand Marketing Plans

New research from Unruly Media shows that branded Vines are shared four times more often than branded Internet videos. They also found that four percent of the top Vines came from brands, while only one percent of the top viral videos were from brands. Vine is now only 100 days old, but big brands are starting to see some success. I suspect that the spread is because a six second, ad-free Vine is a much smaller commitment than watching a longer video, which could be made longer by a pre-roll ad.

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