Twitter and Foursquare are further monetizing their platforms with new ad targeting abilities, and Facebook’s hunger for ad dollars may be a big problem in this week’s Social You Should Know.
Twitter Now Targeting Ads Based on Tweet Content
This week, Twitter introduced the ability for advertisers to target keywords in timelines. This new feature will allow advertisers to reach users based on keywords in their recent tweets and will unlock new audience segmentation opportunities when used in conjunction with Twitter’s existing demographic and geographic ad targeting functionality. According to Twitter’s Kevin Weil, the content of tweets hasn’t been a significant part of Twitter’s ad targeting, but with this latest update it has put content in the spotlight.
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