I am a huge fan of small business blogs, both for their SEO benefit as well as for providing valuable information to customers. But Zen’s question really asks two things:
What, if any, SEO benefits exist in hosting your blog outside your domain?
What brand benefits exist when you host your blog outside your domain?
The first question gets into a hairy bit of technical SEO while the second relates more to brand strategy. Today we’ll look at the SEO side and tomorrow we’ll explore the brand implications of subdomains.
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