Table Stakes: The Ante Has Been Upped in Publishing

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It’s April 2013. April 2010 was really that long ago, but “oh my,” how times have changed.

For most of us in publishing, unique selling propositions for our digital escapades often revolve around striving to offer “access anywhere” and “anytime” on “any device.” Publishers who could let their readers know that they can enjoy the brand on a PC, Mac, iOS, Android, and possibly even a BlackBerry were envied by all.

Today, we have witnessed a digital transition to a new level of need for differentiation.

Now, being cross-platform accessible is not new, or interesting, it is simply the table stakes required to play in the digital market. The ante has been upped.

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