Tag Archives: data

Big Data and Marketing: A Confused Relationship?

This post comes from our Analytics Channel SponsoriJento whose mission is to help marketers turn fragmented data into unified, actionable customer intelligence that accelerates…
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Fighting the Lead Generation Battle with Big Data

Many organizations struggle with sales and marketing alignment. In companies both large and small, Sales and Marketing are commonly at odds. In a…
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Know the Difference Between Your Data and Your Metrics

How many views make a YouTube video a success? How about 1.5 million? That’s how many views a video our organization, DoSomething.org, posted…
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