Tag Archives: ROI

The Positive ROI of Conferences: A Deep Look at #MozCon June 11th, 201

It's conference season! Our inbound marketing conference, MozCon, July 8th-10th in Seattle, is just around the corner, and we often get asked by your…
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Small Businesses find ROI in Social Media but Struggle with Facebook

Despite the federal government’s budget crisis in the first quarter, more than half of small business owners say it was a successful quarter…
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What Is Social ROI Made of? New Revenue or Reduced Costs?

ROI can be the three scariest letters in social media. You know that there are benefits social media activity that justify the cost,…
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The ROI of Empathy

When dealing with a market as competitive as the current one, the bottom line can sometimes trump the the demands of your followers.…
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Evaluating Equations for Measuring Social Media ROI

At the end of my last guest post on this site, I promised that my next post would evaluate some mathematical equations for measuring social…
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Twitter’s good intentions: generating ROI from social media

While there are already many companies doing great things with social media around customer service and analytics, the elephant in the room is…
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A to Z Tips for Improved B2B Digital Marketing ROI

In Driving ROI Across B2B Marketing Strategies at SES New York yesterday, Maura Ginty from Autodesk aimed to teach marketers the context of B2B digital, alongside the…
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Show me the ROI and not the Conversion Rate. Thank You

In the last few years somehow the metric ‘conversion rate’ seems to have taken the place of metrics like profit and ROI for…
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Social You Should Know: More Social ROI News and New Marketing Rules

The ROI of social media marketing and new rules from Facebook and the FTC in this week’s Social You Should Know. Social Media…
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Video an ROI Leader, But is It Too Expensive and Hard to Find?

We at ReelSEO always tout the benefits of video, and love to reinforce its value to brands and marketers by finding all of…
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