Tag Archives: social marketing

Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

The concept of "quality" has been an ongoing discussion, especially with Google algorithms and in light of the recent updates like Panda and Penguin. The crux…
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Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

How close can a marketer get to real time? Social marketing platforms aim to help brands insert themselves into social media conversations sooner…
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Hello Social Launches Platform And API For Building And Monitoring Every Aspect Of Social Marketing Campaigns

Hello Social is a new Toronto-based startup launching today, with the aim of improving the amount of useful data captured from online social media…
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GIVERS, TAKERS AND FAKERS

The social marketing space is an awesome collection of people. I’ve had the good fortune to get to know many of them in…
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Is this social marketing framework accurate, or even necessary?

One of the difficulties of social marketing is that there are relatively few accepted best practices and KPIs, which means it's easy for…
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Why Social Marketing and Preventive SEO Seem to Fail

How do you measure failure and success in online marketing? I have said for years that it comes down to conversions (but I’m being simplistic…
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18 Social & Local Marketing Ideas Based on the Consumer Journey

Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve marketing performance? All…
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