The Best of the Least Engaged Brands on Twitter

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couple of weeks ago, Brian Tudor tweeted DJ Waldowand me and said, “What makes an engaged brand on Twitter?”

We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content.

Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?”

We looked at what he was describing and found the top three most engaged brands to be Notebook of LoveDisneywords, and ESPN.

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