This month I’ve been looking at the newly emerged term – influence engine optimization. In this post I will provide you with a brief outline of the history of SEO as well as the consequences of tricking the algorithms and what Google implemented in return.
We will then move on and take a look at the behaviour economics of humans – highlighting the concept that humans are rational & narrowly self-interested actors, and providing you with an understanding of human psychological aspects that further contribute to the transmission and popularity of influence engine optimization rather than search engine optimization. And last but not least we’ll take a brief look social scoring to explore why and how (on earth) Justin Bieber managed to have a higher influence score than Barack Obama.
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