The Coming Penguin Update: Should You Reevaluate Your Link Building Strategy?

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A couple weeks back, Google’s head of web spam Matt Cutts said that there will be a massive update to Penguin sometime this year, and that he expects it to be one of the most talked-about updates this year. So strap in and buckle up, if you haven’t been adjusting your strategy, there’s a good chance you’ll be in for a bumpy ride.

What Can We Expect From the Update?

I don’t want to play fortune teller here, so I’m not going to speculate too much about individual aspects of the coming update. Instead, I’ll remind you of the things that Penguin has targeted in the past:

  • Too many exact match anchor text links
  • Too much focus on anchor text in general
  • Anything that could be considered “black hat”
  • Links from “low quality” sources

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