The Importance of Being in Tune with your Market’s Culture

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Whether you’ve set up shop in a brick and mortar shop or strictly online, when you’re trying to connect with a regional market, it’s critical that you know the local culture. That addresses a lot more than just the language and demographic of your customer base.

Obviously knowing the language is very important. Even if the language is the same as your own, there can be variations that you need to grasp, or they can hold you back. An American in Australia or the UK, for instance, will find enough colloquialisms to make life on the street interesting… without a grasp of those differences, though, business success may be very challenging.

A sign in a High Street window or on your website, inviting UK customers to optimize their savings or select a color will stand out as foreign. Likewise, using some everyday American terms could backfire on you in the UK, where they may have entirely different usages.

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