The Importance of Quality Score in 2013

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Everyone in search engine marketing knows that Quality Score is important. But you may not realize that Quality Score is more important now than ever. That’s because as averageQuality Scores have fallen over the last 4 years, the benefits you get from having an above-average score is far greater in 2013 than it was in the past.

How much greater? And how can you get a piece of those cost benefits? Let’s start by looking at what a typical Quality Score distribution looks like in 2013.

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