The Legacy of Spam

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How do we, as search marketing professionals, defeat the legacy of spam? The industry’s reputation affects all of us, and the question demands an answer. Before we defeat the legacy, however, we need to look at how the legacy came to be.

Years ago, your link building strategy may have consisted of generating about a thousand spammy links while playing a round of golf. In those days, you could submit a few keywords to certain websites, pay some cash, and head out for the afternoon. By the time you returned, a ton of links had increased your client’s search rankings.

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