The new paid Google Shopping: pros and cons

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We’re six weeks or so into the migration of retailers’ product listings on Google to the new Google Shopping.

Retailers now have to pay for Product Listing Ads (PLAs) to appear in Google’s Shopping section (they appear either on the right hand side of the page, or just below the ads, above the natural results).

As before, these ads are linked to the retailer’s product feed on its website.

Google got some stick in the US (particularly from Bing, which has run an ad campaign and created a website with the line ‘don’t get scroogled’) when it completed the move to a purely commercial model last year, ahead of a roll out to the UK which started in mid-February.

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