The Power And Weakness That Come With Being The Default

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Facebook had its big coming-out party for mobile on Wednesday, and its Home launcher will soon start shipping exclusively on an HTC device. This is the social network’s first crack at being the default experience on any device. Until now, using Facebook has been a completely optional and background experience, meaning you’d have to visit its website or download one of its apps. After nine years, that approach worked rather well, to the tune of over a billion users. To get to the next level, Facebook had to start dipping its toes into uncharted territory…being the default.

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