The Power of Marketing Personalization in President Obama’s Re-Election

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Content is king, right? Everybody says that, so it must be true … right? Well, to a certain degree, it is. But content on its own is worthless unless it’s high quality, relevant, personalized, and delivered in context.

During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context. It was personalized. It answered the unique interests of voters and campaign supporters by addressing specific, individual needs.

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