The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction? It’s The User Context, Stupid!

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There’s been some grumbling among PPC marketers over the last few weeks about a few specific changes in Enhanced Campaigns – in particular, the loss of tablet vs. desktop segmentation, which was previously a best practice for mobile advertising strategy.

Now, if you’ll forgive my attention-grabbing headline (based on ‘It’s the Economy, Stupid‘), I’m definitely not actually calling anyone stupid – and, you can certainly see by the volume of re-tweets and favorites, it’s clearly a widely-shared view.

However, I recently had the opportunity to chat with Surojit Chatterjee, the Group Product Manager of Global Mobile Search Ads at Google, and he explained to me some interesting facts and information about the direction that Google is going with their mobile products, and how this changes mobile advertising best practices for advertisers.

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My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

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