Long-tail keywords became accepted as a fantastic way to gain search traffic a few years ago. Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize for pages that targeted such keywords.
It’s been about six years since long-tail keywords became a hot SEO property. However, that’s ancient history to many folks –many people have forgotten about this pot of gold.
But not only do long-tail keywords still work, we’re in the midst of a strong resurgence of their value. They continue to be a powerful way to leverage search traffic, especially with the growing competition around highly-sought after core (or “head”) keywords.
Also, long-tail keywords work much better than in the past. However, that’s only the case when we have a clear understanding of how to make them work for our SEO purposes.
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