The Role of Diversification in SEO

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While there are a lot of best practices when it comes to SEO, a single tip remains the most important. It defies all the Panda and Penguin updates, survives the booms and busts of SEO and stays on top as the best way to improve search engine result rankings: diversity. Diversity is the sign of a real business operated by real people. Copying and pasting, duplicate content and other non-diverse options scream spam.

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