The social media industry is on the brink of a crisis because of widespread confusion over the definition of the industry term “impression.”
Here’s the problem: nearly every social media toolset uses the word “impression” as a metric in reporting the success of failure of a campaign, initiative or in general regarding a specific message and its reach and penetration. But the definition of the term appears to be much looser than its narrow definition in the worlds of online advertising – so loose as to approach meaningless and perhaps even deceptive. The fact is that a social media “impression” is a different animal because it is only a probability, not a fact or event.
Click here to read more.
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all posts
Recent Posts
- Is Search Engine Submission Necessary? 17/04/2014
- Can Any Inbound Linking Hurt My Ranking? 17/04/2014
- The Importance of Anchor Text in Back-links 17/04/2014
