The State of Influence Marketing and Scoring Platforms

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As some of you know, Influence (or I should say the attempt of measuring influence online), continues to make waves in controversial waters.

The latest: a list of “top 50 influencers” in social media published by Forbes (no link love). The problem: a score by Peek Analytics is used to measure influence triggering an obvious and, in my opinion, well deserved negative reaction. Check out my favorite responses from Mark Schaefer and Jure Klepic.

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My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

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