The Surprising Marketing Benefit Now that Google Reader is Going Away

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Last week, Google announced it’s shutting down the much-loved Google Reader. As often occurs in these cases, the Internet—including me—lost its collective mind.

Why?

Well, without going into an overly detailed explanation of what RSS is, (you can check out Common Craft’s great introduction if you need it), RSS often brings “significant” traffic volumes to many blogs and other websites. And it’s an enormously helpful tool for knowledge management.

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