The Zen of Digital Marketing Strategy

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Fast Company hasan interesting take on the growth of fast, cheap, easy services like 99designs, Fiverr.com, and WordPress.com, particularly for non-profits. Of course, their argument holds equally true for small businesses. As Fast Company states:

“Technology is indeed empowering those with mini budgets to create mightily. On the flip side, it’s also producing a surplus of uninspired websites, flatlining brands, and cookie cutter approaches to communications. While moving fast and free, nonprofits are trading originality, vision, and identity for templates, plug-ins, and off the shelf solutions.”

But, they’re not necessarily fans:

“It’s not a question of whether you can get quality design from cheap (or free) apps and services. Sometimes you do, sometimes you don’t. The real question is a fundamental one: Do you have a strategy for what you’re creating?”

It’s not that they’re opposed to these services. It’s that crowdsourcing a logo or building a cheap website on WordPress (or Weebly, Squarespace, what-have-you) isn’t the whole answer.

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