Tina Fey’s Improv Lesson In Content Marketing – Atlantic BT

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Tina Fey’s Master Class In Improvisation

Prior to this amazing and hilarious improvisation with James Lipton (video below) from the Actor’s Studio Tina Fey discussed her 2nd City Improv roots. As Fey shared “The Rules of Improvisation” they sounded like many of  ”The Rules of Content Marketing”. Keep in mind we are writing these new “rules” of content marketing almost as I write this, but see if Tina’s Palin doesn’t make you laugh and cry at the same time.

The Rules of Improvisation

  • Always Agree.
  • Say Yes, AND…
  • After the “and” add new information.
  • Focus on the Here and Now.
  • Establish the location.
  • Be Specific, provide details.

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