Tumblr launches ADS to promote blogs and posts

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Finally, Tumblr, the world’s largest blogging service has decided to launch an advertising platform. This Tumblr advertising platform will be used to either promote individual posts or the blogs themselves.
For the most part, the new ads don’t intrude on Tumblr’s users blogs. Instead, the company is using its Radar and it’s spotlight features to highlight content from its advertisers.

Although Tumblr hasn’t had the push and drive in South Africa’s market, in the USA Tumblr has more searches on it’s BLOG search than Google has on it’s Google Blog search.

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