Turning Google Search Queries Data into Actionable Insights

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Google recognizes the importance of providing users with this information. One of the ways it helps is through the Search Queries feature in its Webmaster Tools. This feature offers data about Google Search queries that returned pages from a user’s website. It even allows users to see information about their “top pages,” which were seen most often in search results. Webmasters can also specify the period they would like to see data for by using a set of calendar drop-downs (the default is the last 30 days of data).

Often, Web pros can focus too much on search queries and rankings, but there are sometimes bigger gains to make in cleaning up the way a site is crawled or reducing duplicate content. For instance, Google Search Queries can provide a plethora of highly actionable information that can quickly improve a website’s SEO performance; one just has to know what they’re looking for.

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