Twitter Introduces Keyword Targeting for Advertisers

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Twitter has launched a new way to help marketers reach users based on keywords in users’ recent tweets.

Dubbed ‘promoted tweets,’ the keyword targeting in timelines feature rolls out on Twitter’s ad platform today.

“This is an important new capability — especially for those advertisers looking for signals of intent — because it lets marketers reach users at the right moment, in the right context,” reads a blog postby revenue product manager Nipoon Malhotra.

As Twitter users continue to tweet and re-tweet thoughts and links of interest, marketers can now taken advantage of this information with a geotargeted campaign using keywords that identify or relate to the product or service they are promoting.

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