Twitter Lands Major Advertising Deal With WPP

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Twitter has inked its second major deal with a global agency in as many months. WPP and Twitter havepartnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others. The deal comes just six weeks after Twitter signed the first deal of its kind with Publicis Groupe’s Starcom MediaVest Group.

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