Twitter Tries to Make Its Ad Pitch More Googley, With Keyword Targeting

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Twitter has already been showing users ads based on what they read. Now it’s trying to target them based on what they type.

Twitter is giving advertisers the ability to show users ads based on the content of their tweets, using what the service is calling “keyword targeting in timelines.”

It’s a basic idea — if you’re tweeting about “Game of Thrones,” you might see an ad from HBO (or whomever) shortly afterward.

Click here to read more.

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