At a certain point, a brand can get so large that any social win, no matter how big it would be to another company, is like pennies in a bucket. That’s when it becomes important to start niching down your social media metrics and seeing where the real results are happening. The parent brand might only get a little boost, but one of those product lines/side brands could see enormous growth thanks to social media. I feel like the same often holds true for SEO.
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