The promise of social media was once “one-to-one engagement” and “relationship building” … but somehow “building a relationship” in social media has morphed into blasting messages at as many people as possible and hoping someone is attracted.
How the heck did this happen? In the “offline” world, the “spray and pray” approach never works. Imagine if Romeo went up to Juliet at that first party and just started shouting why he was perfect for her and that they needed to get married before it was too late. What if Gatsby blasted Daisy’s house with letter after letter about how they needed to rekindle their relationship?
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