What Else Are You Telling Google When You Hit the Search Button?

No Comments

Paid search is an incredibly effective marketing channel because the user explicitly tells the advertiser what she is looking for. The searcher’s query is matched to an advertiser’s keyword, enabling that advertiser to deliver a specific response to the declared need.

However, the search query itself isn’t all that Google takes into account when determining which ads to show. Every time a user performs a search, she is also sending additional information along with her query, whether she knows it or not.

Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience. Savvy marketers can further target their advertising by understanding and utilizing these signals.

Click here to read more.

My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts